The Daytona 500 is one of the largest NASCAR races of the year, and if you were tuning in on FOX something else may have caught your attention.
To many USFL fan’s surprise there was a ton of league promotion throughout the race.
Prior to the start of the Daytona 500 Legendary NASCAR Driver Michael Waltrip was going through the pit interviewing drivers when he ran into two USFL coaches; New Orleans Breakers Head Coach John DeFilippo and Birmingham Stallions Head Coach Skip Holtz.
"We're gonna take them down twice!" 👀🤣@USFLBreakers Head Coach John DeFilippo had some fighting words for the defending champions @USFLStallions and Skip Holtz at Daytona 🌊🐎 pic.twitter.com/UbDbnMxPXr
— USFL (@USFL) February 19, 2023
Last year the Daytona 500 averaged nearly 9 million viewers in the United States alone.
Beyond the cameo from the USFL coaches, FOX heavily promoted the USFL. Included were new promos for each of the new hub cities in preperation for season 2.
It's almost time to defend our title 🔜🏆
We'll see you in Birmingham, Stallions fans ➡️ https://t.co/QTAjkk6KSI pic.twitter.com/DXAA1jSpuV
— CHAMPIONSTALLIONS (@USFLStallions) February 19, 2023
Our first game in Detroit can't come soon enough ⏳🔜
Get your tickets now, Panthers fans ➡️ https://t.co/OUrWTssjXn pic.twitter.com/tDVqYbHQsv
— Michigan Panthers (@USFLPanthers) February 19, 2023
You're going to want to be there for our historic return to Memphis 🔥
Get your tickets now, Showboats fans ➡️ https://t.co/2Rd8Ox0xJM pic.twitter.com/kJET81jPnM
— Memphis Showboats (@USFLShowboats) February 19, 2023
We'll see you in Canton, Maulers fans 🔜🏈🔨
Get your tickets now ➡️ https://t.co/ngU1npEHjz pic.twitter.com/2r2iep5ZhC
— Pittsburgh Maulers (@USFLMaulers) February 19, 2023
With advertisements before and throughout the race, FOX has given the USFL exposure to a new audience outside of football.
The USFL kicks off season 2 on April 15th in Memphis, TN and these promotions can only be seen as a good thing.
Did you catch the USFL segment during the Daytona 500? Let us know down in the comments below or join the conversation on Discord.