With roughly four months until kickoff, it’s great to see the marketing machine get into motion. Personally, I like the style the league has chosen for their promotions so far. Both share a similar look and feel, which may not seem like it, but is very important.
It was back in June when we first learned the United States Football League (USFL) would be returning in 2022. When the news first broke there were still a lot of unknown details. That was until last month.
It was also confirmed that the USFL would kickoff in April 2022, and that it would play out of a central hub. Although it hasn’t been confirmed just yet, all signs point to Birmingham, AL. It seems like we’re just waiting for the league to make it official at this point.
When the discussions first started with reps from Jefferson County and Birmingham, the proposal revealed that the USFL would be splitting the broadcasting between FOX, FS1, NBC and USA. The location hasn’t been made official, but earlier this week the USFL put out a press release detailing their partnership with NBC that would see every game of the season aired across their broadcasting affiliates.
With the news fresh in the air, it looks as if FOX is not taking the gas off the marketing pedal.
We’ve now seen FOX capitalize on their NFL broadcasts to promote the USFL, with the deal official with NBC we hope to see them jump into the mix during Sunday Night Football.
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Did you happen to catch the USFL promo live? Which one did you like better? Let us know down in the comments below or join the conversation on Discord.